Brand Values
My brand values continue to evolve as I grow, and feedback is always welcome. These values were shaped in part by the guidance of Erica and India of Pause on the Play, whose work has encouraged me to take imperfect action, stay accountable, and continue examining how I show up in both my business and my community.
Duality
What I do
As I grow and evolve, I’m able to hold fuller space for two things at the same time. I approach life with positive energy while also acknowledging that there is darkness within the light—that we can celebrate and still recognize there is a lot of work to do. To better understand where people are coming from, I try to explore the “in between.” The yes, and of it all. Two ideas, identities, or beliefs can be true at the same time, even when they feel opposing.
I do this by
Showing up as a positive force for you while also acknowledging pain, grief, or complexity. Addressing my own discomfort head-on as I learn and unlearn, without allowing it to keep me from taking actionable steps toward disruption and change. Photographing the full spectrum of human emotion and nuance—including moments where joy and grief coexist. Embracing that we do not live in checked boxes, but exist in intersectionality, duality, and complexity. Holding awareness of how far we’ve come, alongside how much remains unchanged. As I continue to embrace my own contradictions, I become more open to holding space for others’ gray areas as well, allowing for deeper understanding and connection.
Fluidity
What I do
I celebrate all kinds of love and photograph folks of all races, gender identities, sexualities, cultures, religions, bodies, and abilities. I aim to honor your lived experience by letting you lead the way in how you identify and how you’d like to be addressed. I believe in reclaiming the ability to define yourself, rather than being defined by others, while acknowledging that not all identities need to be fixed or permanent. I will respect you, listen to you, support you, and affirm your whole being—allowing you to dictate the terms of who you are and how your story is told.
I do this by
Practicing flexibility in both life and photography—improvising when the forecast doesn’t cooperate and adapting when things fall outside of our control. Showing grace and treating shifts as opportunities to get curious together. Tapping into joy and possibility, and gently reminding you that you always have access to both. Referring clients (many of whom are LGBTQIA+) to like-minded vendors who share values around equity and care. Advocating for safer, more diverse, more inclusive, and more accessible industry standards. Reducing the amount of labor you have to engage in so we can more comfortably and collaboratively tell your story.
Connection
What I do
We all hold privileges and are imperfect, breathing beings. I want to be in community with people, to hold others in this work while also feeling held myself. In order to cultivate care-informed connection, we must have the courage to share our individual and collective feelings. I strive to bring both deep connection and lightness into my work, approaching photography with a playful, yet grounded, presence. I aim to build trust through collaboration. Part of this means normalizing and respecting boundaries, and photographing people through a trauma-informed lens. Much of it also means listening closely and remaining open to change.
I do this by
Encouraging authentic connection through transparency and vulnerability—each one informing the other. Working together to inspire growth through diverse perspectives, shared experiences, and meaningful dialogue. Fostering a sense of safety where accountability can exist in both directions, as accountability is an act of care and community. Amplifying voices that are too often unheard through an intersectional lens, honoring your joy as resistance, and appreciating the process just as much as the end result.
Let’s Tell Your Story Together
These values guide every session I take on. If they resonate with you, I’d love to hear from you.
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